SoJara takes VINTAGE clothing, REWORKS it to create ORIGINAL one of a kind clothing with a rock & roll vibe, giving new life to worn-out jeans, retired army jackets and tattered T-shirts.
Jara and her daughter Charli, drew inspiration for the clothes from the personal desire to spread good vibes through her inspirational messages and love for Rock & Roll. Ever since Jara’s fight against breast cancer, she and her daughter have been working with various organizations such as, Making Strides Against Breast Cancer, to help other families who are going through the same struggle and to help find a cure. While unpacking moving boxes and unearthing an old T-shirt from a Breast Cancer Walk they had done together, they didn't have the heart to throw the old tee away. So they came up with the idea of turning the Tee into a patch and then put that patch on a flannel shirt, because nothing is more cozy and comforting than a worn in flannel. That flannel gave new life to that Tee and is a tangible memory of Jara’s fight. That's when her and her daughter Charli decided to spread the good vibes to others who may be facing difficulties in their own lives. Their designs express their voices through fashionable deconstruction to help spread their messages of hope and empowerment.